The upcoming move comes as the Pac-12 media rights deal is due to expire in 2024 and while the Big Ten is negotiating a new media rights deal that could exceed $ 1 billion a year. As for the Pac-12, the change puts the league and its commissioner, George Kliavkov, in a precarious position. Thursday marked the one-year anniversary of Kliavkoff’s work. USC and UCLA are two of the most valuable Pac-12 brands, both in terms of success and visibility. Their participation in the Big Ten will create a second super conference along with the expanding SEC. Both will be 16 teams as USC and UCLA move into the Big Ten as Texas and Oklahoma enter the SEC, something scheduled for 2025. As this latest alignment epic unfolds, CBS Sports will continue to cover this evolving story with live updates below.
