As TechCrunch notes, this move comes as no surprise when TikTok videos have quickly become popular on both Instagram and Facebook. When he unveiled the company’s fourth quarterly earnings report for 2021, Mark Zuckerberg said Reels is now Meta’s fastest growing form of content. Meta Chief Product Officer Chris Cox described Reels as a “bright spot” for the company, in a recent note he shared with employees, warning them of “serious times” due to the slowdown in growth. He also said that one of the projects that Meta intends to focus on for the second half of 2022 is to generate revenue for the Reels as soon as possible. Apparently, the time spent viewing short videos has more than doubled since last year, with 80 percent of that increase coming from Facebook. This is why the company will go so far as to redesign the homepage of Instagram and Facebook to better integrate short videos. Converting all video posts to Reels would give the company more content for traffic, which in turn would translate into more video streaming time on the platform and greater potential ad revenue for ultimate revenue from the format. That said, not all of Instagram’s experimental features are widely available, and it remains to be seen whether this will survive the testing phase. All products offered by Engadget are selected by our editorial team, regardless of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may gain an affiliate commission.
title: “The Instagram Test Turns All Video Posts Into Wheels " ShowToc: true date: “2022-12-23” author: “Etta Sanders”
As TechCrunch notes, this move comes as no surprise when TikTok videos have quickly become popular on both Instagram and Facebook. When he unveiled the company’s fourth quarterly earnings report for 2021, Mark Zuckerberg said Reels is now Meta’s fastest growing form of content. Meta Chief Product Officer Chris Cox described Reels as a “bright spot” for the company, in a recent note he shared with employees, warning them of “serious times” due to the slowdown in growth. He also said that one of the projects that Meta intends to focus on for the second half of 2022 is to generate revenue for the Reels as soon as possible. Apparently, the time spent viewing short videos has more than doubled since last year, with 80 percent of that increase coming from Facebook. This is why the company will go so far as to redesign the homepage of Instagram and Facebook to better integrate short videos. Converting all video posts to Reels would give the company more content for traffic, which in turn would translate into more video streaming time on the platform and greater potential ad revenue for ultimate revenue from the format. That said, not all of Instagram’s experimental features are widely available, and it remains to be seen whether this will survive the testing phase.
