Sony wants to expand beyond the PlayStation flagship and boost revenue from other areas, including gaming and mobile games. The market for peripheral games of objects used by players was valued at $ 3.88 billion worldwide in 2019 according to Grand View Research. Sony’s first offers from its new Inzone brand will be three wireless headphones and two screens, the most expensive of which will be sold at a suggested retail price of $ 899.99 in the United States. “The market is expanding with more interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of Sony’s gaming business and marketing bureau, in a statement. Sony is “too late” in the “desperately crowded” sector, said Serkan Toto, CEO of Kantan Games, a gaming consulting firm. Competitive Microsoft is already in a good position, along with competitors such as Razer, although Sony will bring unique hardware features, he told AFP. The company ‘s decision to enter the market now is linked to its “aggressive plan to increase sales of PCs and mobiles for the PlayStation unit to around 50% by fiscal 2025,” Toto said. “She obviously believes that the goal is easier to achieve by leveraging her position on hardware to raise the awareness of PC gamers.” © 2022 AFP
title: “Sony Launches Pc Gaming Equipment Extending Beyond Playstation " ShowToc: true date: “2022-10-27” author: “Tonya Gosser”
The Japanese Sony is launching a new brand that will offer gaming equipment for computers, the company announced yesterday, as it tries to compete for a share of the lucrative peripheral gaming market.
Sony wants to expand beyond the PlayStation flagship and boost revenue from other areas, including gaming and mobile games. The market for peripheral games of objects used by players was valued at $ 3.88 billion worldwide in 2019 according to Grand View Research. Sony’s first offers from its new Inzone brand will be three wireless headphones and two screens, the most expensive of which will be sold at a suggested retail price of $ 899.99 in the United States. “The market is expanding with more interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of Sony’s gaming business and marketing bureau, in a statement. Sony is “too late” in the “desperately crowded” sector, said Serkan Toto, CEO of gaming consulting firm Kantan Games. Competitive Microsoft is already in a good position, along with competitors such as Razer, although Sony will bring unique hardware capabilities, AFP said. The company’s decision to enter the market now is linked to its “aggressive plan to increase sales of PCs and mobiles for the PlayStation unit to about 50 percent by fiscal 2025,” Toto said.
“She obviously believes that the goal is easier to achieve by leveraging her position on hardware to raise the awareness of PC gamers.”
