Then they played it again. And again. By noon, the song had been played hundreds of times on Kiss Radio 104.9 FM, sparking online speculation that the only option was a protest against the layoffs by parent company Rogers Sports and Media. Experts in the industry, however, argued that it was a ploy to signal a change of form at the station in alternative rock. The lyrics of the song include the repetitive phrase: “Fuck you, I will not do what you tell me!”. The station, however, played the consolidating radio treatment. After looking at the gossip forums, I’m sure now that 104.9 is stagnant before a change of format. Hopefully the song selection means a transition to a metal / punk / hard-rock format, maybe even a 90s hard rock format. It would be welcome on Vancouver Airlines. – Hailey Heartless (@SadistHailey) June 29, 2022 A call to the radio studio did not provide clarity. The man who answered the phone did not explain why they were playing the song over and over again, nor did he give his real name. Instead, he asked to be called Apollo by the character in Rocky movies. “I am not allowed to say. “I’m just a guy at a kiosk, I just let Rage play over and over again,” said Apollo. “What do you think? Do you like it?” The incident occurred a day after the hosts of the station’s morning show posted on Facebook that they were suddenly fired. “Our five years at KiSS RADiO have come to an end. KiSS is changing and unfortunately we have been informed that we will not be part of this new chapter. “Although this is accompanied by mixed emotions, we want to express an overwhelming emotion: gratitude,” wrote former hosts Kevin Lim and Sonia Sidhu. On Wednesday, callers’ attempts to request anything other than Killing in the Name were rejected. Among the requests, the song was released several times without a visible beginning or end. Instead, it was just a great version of Killing in the Name. Apollo told the Guardian that the song was already open when he got to work, but he could not say exactly when it started. “I do not know. I should, probably. If you write an article and my boss reads it, I will get into trouble,” he said. This reporter replied, “Well, I mean, I think you might have a problem anyway.” “Good point,” he replied.
