The company announced on its website the end of the rewards program, saying that starting in August 2022, McDonald’s locations will no longer serve drinks in cups with stickers and rewards cards. However, the rewards cards will remain valid until December 31, 2023 and can be redeemed at all participating McDonald’s restaurants in Canada until then. While the separate My McDonalds app-based loyalty program, in which you get a free drink after accumulating enough points, will continue, “McCafé Rewards Cards and Reward Stickers are not transferable to the app and have no cash value.” This means customers will no longer gain benefits from two programs, potentially encouraging more customers to download the McDonald’s online app and use it to place their orders. McDonald’s announced the app-based loyalty program in Canada less than a year ago in November 2021, which allows customers to collect points with every purchase. In the province of Manitoba and some cities in Ontario, including Dryden, Kenora and Fort Frances, the sticker reward program ended on October 5, 2021.
