The man was driving a westbound car when he veered into oncoming traffic and collided head-on with the semi truck, which swerved into the eastbound ditch in an attempt to avoid the collision, police said in a statement. The crash happened on Saturday around 1 p.m. Emergency crews from Lake Louise Fire Department, Field BC Ambulance Service, Lake Louise Ambulance Service, BC Parks and Golden Fire Department were dispatched to respond to the collision. The man was pronounced dead at the scene. The driver of the pickup truck was not injured. Highway 1 was closed until 6pm while an RCMP officer with BC’s Integrated Collision Analysis and Reconstruction Service investigated. Hundreds of motorists traveling over the Canada Day weekend were delayed. People should allow extra travel time and drive safely, especially during peak park season, Field RCMP said in a news release.