BT retained the lion’s share of Champions League rights, securing UK rights for 187 of the 204 games in the new enlarged form from 2024, while also reducing the price of the next three-year deal by 23% to 17 917 million. BT, which has been broadcasting Champion’s League football exclusively in the UK since 2015, after winning the then-joint owners Sky and ITV with an overproduction bid of 900 900 million, paid δ 1.2 billion in the last auction in 2019. “The addition of Uefa Champion’s League football is a very important moment for Prime Video in the UK,” said Alex Green, CEO of Prime Video Sport Europe, which has similar agreements in Italy and Germany. From 2024 the BBC will become the home of the highlights with a new match of the day on Wednesday night. Champions League coverage has not been on terrestrial television since 2014. “Our approach and ability to bring people together is unrivaled and we could not be happier that UEFA recognized the value of our ability to bring the Uefa Champions League to the widest possible audience across the UK,” he said. Barbara Slater, the BBC spokeswoman. sports director. Under the agreement, BT will continue to have exclusive broadcasting rights from the United Kingdom to the Europa League and Europa Conference League, for a total of 533 matches including the Champions League – a 27% increase reflecting the expansion of UEFA competitions from in 2024. “BT Sport continues to be the home of UEFA club competitions until 2027,” said Marc Allera, CEO of BT Consumer Affairs. “From 2024 we will be able to show more games live and exclusive than ever.” However, observers questioned whether the loss of the exclusive rights to BT’s sporting assets could harm the company. Overall, UEFA is estimated to have increased the value of its rights from 1, 1.2 billion to around 1,5 1.5 billion in its last auction. The Fiver: subscribe and receive our daily football email. “UEFA has been able to increase the value of the rights by opening the competition and the packages to more players,” said Paolo Pescatore, an independent analyst at PP Foresight. “It will not fall to the fans if they are forced to rest more in these unprecedented times with the highest cost of living. “While BT Sport loses exclusivity, it provides long-term certainty for the Discovery joint venture, giving fans more games and less money.” Last month, BT struck a 6 633 million deal with US media company Warner Bros. Discovery to set up a joint venture pay-TV sports business that combines BT Sport and Eurosport with rights, including coverage of the Pan-European Olympic Games. BT said that despite the restriction of control of its rights, it will continue to make the final available for free. to date has entered into an agreement with YouTube. The new consortium may or may not decide to continue using YouTube as a free platform.
